If you live in europe you'll have no doubt seen the latest Ford ad featuring Rafael's work. It was so vibrant and colour filled that I couldn't resist getting in touch with Rafael, even though he is not a pattern designer in the traditional sense. So here's for something a little bit different...
patternbooth: How did you end up at this point in your career?
rafael: It's really bit by bit. I've had strange jobs to support my art career. I studied art. Then I just started posting more and more things online. You build an audience bit by bit.
patternbooth: Why the internet and digital image as opposed to paint and canvas?
rafael: It's easy and cheap, and you can share it with the world in a blink of an eye.
patternbooth: Your work is so strong in colour and pattern, have you ever been tempted to spend more time on more conventional applications of pattern?
rafael: I am always happy to explore different avenues. I've always used the internet first because I am 100% my own boss there.
patternbooth: What influences and inspires you the most?
rafeal: Old cartoons and old paintings.
patternbooth: What has been your favourite commission and why?
rafael: The Ford project was really awesome because it was something I had never done before I was positively surprised with how it turned out!
patternbooth: What's your dream brief or collaboration?
rafael: I would love to art direct a science fiction film. I would love to come up with a very abstract future vision.
patternbooth: What next?
rafael: Making music, continuing my art, traveling.
patternbooth: What advice would you give someone just starting out?
rafael: Exercise, lots of green tea, lots of working and try not to worry, it's useless.