the big Christmas card myth

yes...it's a Christmas post...

Christmas is the holiday we like to groan about when the decorations start appearing earlier and earlier each year. Much as we might like to, we can't ignore the fact that there aren't too many weeks to go before our stockings will be filled and our turkeys stuffed.

I don't normally write such wordy posts, but I've been thinking a lot about where we buy our Christmas cards?  Designer makers, and the growing number of fabulous independent stores that stock them, understand that mass produced homogenous goods do not say 'I love you' as well as they might.  And although Christmas is undoubtably a great time of year for designer makers to increase sales, we could, as consumers still do so much better.

So I ask myself, why are so many people still choosing to buy mass produced Christmas cards?

A quick unscientific survey, across some of my less design conscious family and friends, cites cost as the biggest barrier.  But does it really cost more? Or is it, as I suspect, a big old Christmas myth?

According to the Greeting Card Association, the average cost of a Christmas card last year was £1.52. It's not as much as I thought, and I agree, that sounds like a tempting price. 

So, I set myself a little mission.

To see if I could do better...sourcing beautiful cards from talented designers.

Here is how I got on.

My quick pick - cards for Christmas 

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Melanie,Chadwick
mrs,eliot,books

1. Esther Cox's Kiosk - £5.00 for a pack of 5 with £1.50 postage = £1.30 per card

2. Melanie Chadwick - £5.00 for a pack of 4 with 90p postage  = £1.47 per card

3.  Mrs Eliot Books - £4.50 for a pack of 4 with £1.30 postage    = £1.45 per card

And the answer, of course is a resounding YES!

They're beautiful eh? And easy, oh so easy. A few minutes on the computer and these cards will be delivered to your very own front door. Even easier, I think you'll agree, than detouring down the depressing Christmas aisle at the supermarket!

I know, of course, that I'm preaching to the converted...but... for all of our friends and relatives who are falling for the big Christmas card myth...

Why not share this post with them?  Share it far and wide and let's see if between us we can't get everyone buying brilliant cards, supporting fantastic designers and spreading the Christmas love!