the weekend starts here...with more hiroko nakajima

Last week I shared some pictures of the fabulous AW14 collection from Hiroko Nakajima.  I liked this collection so much that I wanted to know about the designer herself, so I was really pleased when I got to catch up with Hiroko to find out more.

image from hiroko nakajima

image from hiroko nakajima

patternbooth:  What inspires you?

hiroko: Colour and shape visually, and more deeply I get inspired when two extremely opposite things exist together or something uncomfortable/unpleasant but beautiful.

patternbooth:  What is your process when approaching a new collection?

hiroko:  It's pretty much like cooking dinner for tonight, with my own recipe.  I think about what I want to eat, I go and buy the ingredients then start cooking!

image from hiroko nakajima

image from hiroko nakajima

patternbooth:  How has your work evolved?

hiroko:  I'm more concerned now about them being good products, so my work has naturally become more wearable.

patternbooth:  You've had a great reception to your latest collection, what next?

hiroko:  I'm working on a short film and a photo shoot of my latest collection at the moment, but soon I'm moving on to my online store launch and the next collection.

image from hiroko nakajima

image from hiroko nakajima

patternbooth:  What is the dream?

hiroko:  My dream is to make people live and think more creatively.

patternbooth:  What advice would you want to give someone who wants to follow in your footsteps?

hiroko:  Believe in yourself and be capable, but most importantly stay happy to keep up your creative mind!

image from hiroko nakajima

image from hiroko nakajima

patternbooth:  How are you finding the journey from designer to brand?

hiroko:  It's not an easy journey, but I'm happy to be able to communicate with more people.

patternbooth:  What is your worst and best decision so far?

hiroko:  The best decision is probably that I came to London, and the worst is... I really cannot think of anything.  I believe everything happens for a reason and all bad choices are for good.

image from vogue.co.uk

image from vogue.co.uk

For more about Hiroko, head to her website hirokonakajima.com.