Last week I shared some pictures of the fabulous AW14 collection from Hiroko Nakajima. I liked this collection so much that I wanted to know about the designer herself, so I was really pleased when I got to catch up with Hiroko to find out more.
patternbooth: What inspires you?
hiroko: Colour and shape visually, and more deeply I get inspired when two extremely opposite things exist together or something uncomfortable/unpleasant but beautiful.
patternbooth: What is your process when approaching a new collection?
hiroko: It's pretty much like cooking dinner for tonight, with my own recipe. I think about what I want to eat, I go and buy the ingredients then start cooking!
patternbooth: How has your work evolved?
hiroko: I'm more concerned now about them being good products, so my work has naturally become more wearable.
patternbooth: You've had a great reception to your latest collection, what next?
hiroko: I'm working on a short film and a photo shoot of my latest collection at the moment, but soon I'm moving on to my online store launch and the next collection.
patternbooth: What is the dream?
hiroko: My dream is to make people live and think more creatively.
patternbooth: What advice would you want to give someone who wants to follow in your footsteps?
hiroko: Believe in yourself and be capable, but most importantly stay happy to keep up your creative mind!
patternbooth: How are you finding the journey from designer to brand?
hiroko: It's not an easy journey, but I'm happy to be able to communicate with more people.
patternbooth: What is your worst and best decision so far?
hiroko: The best decision is probably that I came to London, and the worst is... I really cannot think of anything. I believe everything happens for a reason and all bad choices are for good.
For more about Hiroko, head to her website hirokonakajima.com.